Make Our Money Matter (MOMM) Manifesto

At MOMM – Make Our Money Matter our aim is to be the focal point, umbrella and conduit to realise Black Consumer Power and unite Black-Owned Businesses (B-OB), Organisations and Consumers into cohesive actions to mutually benefit and for the good of our diasporic CommUnity in the UK and Worldwide.

MOMM’s 5 principal tenets are (for us as a Movement to be): COLLECTIVE, COLLABORATIVE, COHESIVE, COHERENT, CONCERTED!

MOMM says we will:
1. Enable people of the Diaspora to understand the choice and POWER You hold in Your buying and shopping decisions.

2. Encourage members of our CommUnity to realise the strength of accessing and joining the efforts of their contacts together synergistically with other members of the CommUnity (Contact Circles into a MOMM Matrix).

3. Establish cohesive communication and collaborative action of our members.

4. Extol the economic sense and advantages of attracting buy-in from the whole marketplace, to include widening the diversity of offerings and products from businesses of the African Diaspora.

5. Utilise the reach and resources of Businesses and Organisations within the Diaspora to achieve the aims, needs and wants of our CommUnity.

6. Facilitate and reduce/remove the instinct for divisiveness and unhelpful individualism within the groups of the Diaspora.

7. Promote more opportunities for and a greater sense of camaraderie, trust and coming together in order to bond and strengthen the communities of the Diaspora.

8. Educate and stimulate appreciation of the need to obtain spending and money of OTHER communities into our Diasporic CommUnity.

9. Achieve massively increased re-Circulation of the “Black Pound” within our CommUnity and between businesses, organisations and consumers within the African Diaspora in the UK and Worldwide.

10. To listen to our members, identify flaws and establish working parties and special projects to address the needs and shortfalls obstructing achievement and success within our CommUnity.

11. Provide opportunities, events and training to capitalise on and bring together the best examples, proponents, practitioners and experts to assist and elevate the quality of all businesses within our Diasporic CommUnity.

12. Champion and create a “STANDARDS” of performance and quality, compulsory to Elevate and improve the perception and experience of contact with businesses from the African Diaspora.

13. Create a respect, appreciation and acknowledgement “Charter Mark” to identify support of Black Culture and origin and Black-Owned Businesses (B-OB).

14. Ensure and facilitate increased and regular opportunities for increased and widespread collaboration and consortium within our African Diaspora CommUnity.

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The term African Diaspora is used here to refer to those people of Carribbean descent, as well as those of recent emigration from Africa.
The African Union defines those people of the African diaspora as:
“[consisting] of people of African origin living outside the continent, irrespective of their citizenship and nationality and who are willing to contribute to the development of the continent and the building of the African Union.” Its constitutive act declares that it shall “invite and encourage the full participation of the African diaspora as an important part of our continent, in the building of the African Union.
The phrase “African diaspora” was coined during the 1990s, and gradually entered common usage during the 2000s

African diaspora populations include:
• African Americans, Afro-Caribbeans, Black Canadians – descendants of West African slaves brought to the United States, the Caribbean, and South America during the Atlantic slave trade, plus later voluntary immigrants from Sub-Saharan Africa and their descendants.
• Zanj – descendants of Zanj slaves whose ancestors were brought to the Near East and other parts of Asia during the Arab slave trade.[19]
• Siddis – descendants of Zanj slaves whose ancestors were brought to the Indian subcontinent (Pakistan and India). Also referred to as the Makrani in Pakistan.